Top 5 Self-Therapy and Journaling Apps in Italy Q4 2022 Performance

During the fourth quarter of 2022, the top 5 self-therapy and journaling applications in Italy exhibited a variety of trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

My Diary - Daily Diary Journal saw a consistent increase in weekly downloads, starting from 2.1K in late September to a peak of 3.8K by mid-November, before slightly stabilizing around 2.9K towards the end of December. Weekly revenue for the app fluctuated, peaking at $147 in late November and ending the year on a high note at $145. Active users remained relatively stable, with a slight increase from 30.2K to 33.7K over the quarter.

I Am Sober experienced a decline in weekly downloads, starting with 8.8K in late September and dropping to around 1.6K by the end of December. Weekly revenue showed a peak of $242 in late November, with a noticeable drop to $56 by mid-December, before recovering to $145 in the last week of the year. Active users also saw a decline from 78K in late September to 69K by mid-December, before slightly increasing to 75K by the end of the year.

Psychological tests. showed variability in its weekly downloads, peaking at 4.7K in mid-October but dropping to around 2.6K by the end of December. Revenue remained relatively low, peaking at $26 in late October and fluctuating between $12 and $21 in December. Active users followed a similar trend, peaking at 5.8K in mid-October and decreasing to about 3.3K by the end of December.

VOS: Mental Health, AI Therapy experienced a significant surge in downloads, with a notable increase from 6 in early October to 5.5K by the end of the month. Weekly revenue also saw a substantial rise, peaking at $613 in mid-December from just $33 in mid-October. Active users increased from 600 in early October to approximately 4.9K by the end of December.

I am - Daily affirmations had varied download trends, starting with 3.8K in late September and experiencing fluctuations, peaking at 3.9K in late November before dropping to around 1.2K in December. Revenue peaked at $435 in the last week of December. Active users saw a gradual decline from 12.5K in late September to about 8.5K by late December.

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